Logo

Cinephai.com

November 11th, 2009

Coca-Cola: The Real Story Behind the Real Thing

With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.

Recommendations

Little Dixie
Re-Births
Avatar: Creating the World of Pandora
There Are No Saints
Dune
Wolf Hound
Prizefighter: The Life of Jem Belcher
Old Man Junior
Society of the Snow: Who Were We on the Mountain?
24 Hours with Gaspar
A Chinese Odyssey Part Two: Cinderella
Adrenaline
WarHunt
Diabolik - Ginko Attacks
The Roundup: No Way Out
The Garden of Sinners: The Hollow Shrine
Test
Lovers
Kids vs. Aliens